Coaches like myself use feedback a lot. We use 360 degree tools to gather feedback for our clients about their behaviours from peers, direct reports, line managers and customers. We provide feedback during 1-2-1 coaching sessions and workshops, sharing our observations about the person or people we are working with. We ask for feedback to establish how we are doing and what we could do better in our work.
But is feedback over-rated? Do we actually benefit from it? Does it actually do what it is meant to do?
Why do we value receiving feedback so much?
There are many justifications for asking for feedback. Probably the main one is that we feel we aren’t the best judge of our own effectiveness. By gathering a selection of observations from other people we get a more rounded picture which helps us assess areas of strength and weakness.
However, what motivates us to get feedback might really be something else. Perhaps we are seeking recognition. Getting feedback is a legitimate way to pin people down and get them to acknowledge who you are and what you do. Most of us appreciate that.
Also, we might lack faith in our own judgement. We may only value ourselves if other people value us. So we are continually seeking others’ opinions in order to feel valid.
And we may also feel pressure to be seen to be asking for feedback. Being open to hearing what other people think of you is valued in most organisations. Arguing that you are not interested can damage your reputation.
Is feedback useful?
Ultimately that depends on what you do with it!
One approach I have seen many times is to gather feedback, capture the responses and stick them in a file. Equally ineffective is to continually change your style based on all the feedback responses. In that case you lose a sense of who you really are and try to do the impossible – please everyone.
So how can you use feedback effectively?
The first thing to remember about feedback is that no one individual’s view of you is necessarily more accurate than anyone else’s (or your own). Feedback works when it averages out people’s subjective views, casting a light on some general themes.
If 35 people complete a feedback questionnaire and one person says you could smile more, 25 people say they like your smile and the rest don’t mention anything about it, it is important that you see that one comment in context. You can’t please everyone all of the time.
Secondly, some comments sting. This might be because someone has identified something you always thought to be true but hoped no one else had noticed. If you suspect this to be the case, you’ve been rumbled and it is time to do something about it.
But sometimes what people say about you isn't so much about you as about them.
A comment like “She’s a bit full of herself” may imply you are egotistical. It may also imply that the individual who made the comment is jealous of your confident manner. It may be because the other person assumes for their own personal reasons that modesty is preferable to confidence. It may also be transference – they see in you a trait which is actually one of their own. If any of these is the case it would be self-defeating to try to think less of yourself than you do.
Finally, although a comment may be accurate, you may choose not to address it yourself. This may be because other issues in the feedback are more pressing. It may also be that no matter how hard you work at that weakness, it will never really become a strength. An alternative approach might be to delegate tasks that are not natural strengths for you to someone for whom they are. In return you may take on more tasks that fit your particular talents.
That is not to say you never stretch yourself. It is good for us to develop ourselves, to work on areas we find challenging, to continually upgrade our behaviours. But you may decide that working on some weaknesses is not the best use of your time.
So where does that leave us?
To be honest, pretty much back where we started. If you were seeking feedback in order to get clarity about what you need to change about yourself, you may be disappointed to find you are left with more questions than answers.
Feedback is not a way to abdicate responsibility for self-assessment. In the end there are always questions about the validity of the feedback you receive. That is not to say that you shouldn’t bother with feedback. Such information does give you some useful data, food for thought and often a well deserved pat on the back. But that’s not the end of the process.
Do you find feedback useful or have you decided to trust your own judgement from now on? I'd love to hear your views.